Launching a successful hospitality business takes far more than a great idea. In this practical keynote, hospitality consultant Paul Ayyash shares the four critical stages every operator should work through before opening their doors. Drawing on 15 years in the industry, over 500 venue
launches, and more than 650 commercial kitchen projects, Paul breaks down the common mistakes that cause venues to struggle and the systems that help them succeed. Attendees will leave with a practical framework covering concept validation, site selection, kitchen design,
operational planning, team readiness, and the foundations for a successful launch.