2020 Event Update
Why is Fine Food not running in 2020?
While we had hoped, and worked hard, to be able to run the 2020 event, as we continued to monitor the escalating situation and with no clear certainty around controlled gatherings, it wouldn’t be the right thing to do by the industry and our customers and that all our efforts would be better moved towards delivering our events in 2021.
Fine Food Australia and Diversified Communications Australia, are conscious of our responsibility to protect the health and safety of our attendees, exhibitors, partners and staff. This is our utmost priority.
Both the current and likely future environment of economic hardships, travel, spending freezes, and uncertainty in the current climate made it clear to us and our partners that not proceeding with Fine Food Australia 2020 was the right decision at this time.
What happens now?
While it will not be the same as experiencing Fine Food Australia in person, we are committed to serving our industry by working hard to help cover the void left by the rescheduled event. We ask for your patience during this unprecedented and still rapidly evolving situation and we’ll be contacting you soon once we can announce the new channels we have in place.
You can also check this website for future updates about Fine Food Australia and new engagement opportunities as they become available.
Looking ahead, we invite you to mark your calendars for Fine Food Australia 2021 in Sydney, when we will have the opportunity to connect in person.
What are the Fine Food Australia 2021 event dates?
6 – 9 September 2021 at the ICC Sydney, Darling Harbour, NSW, Australia.
I’m an exhibitor and/or sponsor currently booked in Fine Food Australia 2020, what are my options?
You don’t need to do anything further; your Client Manager will be in contact with you to discuss options with you regarding your booking.
I plan on exhibiting at Fine Food Australia 2021 in Sydney. What’s next?
We encourage all exhibitors to transfer their existing or remaining credit towards securing their space at the 2021 event in Sydney.
The process will be similar to our onsite booking process where we will work with you to secure a stand similar to your current location in 2020. This allows all existing 2020 exhibitors to have the first right of refusal on their 2021 stand. Existing exhibitors will also have priority access to stand movements, before we open the floorplan to the wider market.
I'm in foodservice and rely on Fine Food Australia for business opportunities and to connect with industry - what else can I do to engage with the market if the event isn’t running in 2020?
Foodservice is the core of what we do, and understandably this segment is under immense pressure after so many months of quiet business. For this reason, we have launched a new digital content destination dedicated to your hospitality needs: Hospitality Unites. Our goal is to provide you with the tools and solutions you need to successfully operate in a COVID-19 impacted world. An initiative of Fine Food Australia, we are committed to providing great content to you, for free. We are motivated by the innovation we have already seen, and we want to bring you even more inspiration and practical advice to help you on the road to recovery. Visit HU to find out more.
What is Hospitality Unites?
You may have seen our announcement regarding the new Fine Food Australia initiative – Hospitality Unites.
During these unprecedented times and given that Fine Food will no longer run in 2020, we asked ourselves, what can we do to help? What can we do with the tools and resources we have to continue supporting the industry? Our answer is to help provide the information, the inspiration and the connection to your community which will see you through to the other side of this crisis.
Hospitality Unites is a digital content destination for everything foodservice related. Our goal, to provide you with the tools and solutions you need to successfully operate in a COVID-19 impacted world.
We are also sharing your stories as we take inspiration from around Australia. By learning from each other we will see a restoration of our once vibrant and diverse food scene. For more information visit the Hospitality Unites website here.
Are there any incentives for Fine Food Australia 2020 Exhibitors for the 2021 event?
We are excited to announce a launch of a brand-new digital Product Directory, transforming Fine Food from a physical event into an online business-to-business resource package, 365 days a year. Fine Food Australia has grown and captured a loyal foodservice, hospitality, retail and distributor audience of the food industry engaged with the brand, and we want to help you connect with them through our brand-new digital Product Directory. Think of this as your online exhibition space offering extended ROI year-round!
Fine Food Australia’s digital reach is far beyond those who walk through our doors. This includes interstate and international buyers who might not be able to travel to attend the event each year. Your digital presence gives you the opportunity to reach this active online audience beyond the event attendees. Visitors will be able to browse through your product listings, engage with your brand through content to give you brand reach and recognition to our 92,000+ database. As a confirmed 2020 exhibitor your Client Manager will be in contact to discuss value added options such as a complimentary listing for a limited period with you.
What do I do if someone tries to sell me the Fine Food Australia databases and visitor lists?
This is a scam and you should ignore them. Fine Food Australia operates under strict data privacy laws, and we do not share our visitor or any other internal data with unauthorised third parties.
Any communication you may receive offering you to rent/buy or download our visitor or exhibitor contacts is a scam and should be deleted. We are currently exploring legal avenues to shut down these practices.
What is Fine Food Australia?
With over 1,000 exhibitors, and more than 20,000 visitors, Fine Food Australia is the country’s largest trade exhibition for the foodservice, hospitality and retail industries. The event presents new and innovative products from around Australia and from over 60 countries internationally, as well as live demonstrations, masterclasses and industry recognised competitions.
The show runs every year and alternates between Sydney and Melbourne each September.
When and where is Fine Food Australia?
The 2020 edition of Fine Food Australia has been rescheduled and will next take place from 6- 9 September 2021 at the ICC Sydney.
Who can attend?
Fine Food Australia is a trade only event for professionals working in the foodservice, hospitality and retail industries. As this is a business event for those people working in the industry, we ask visitors not to bring anyone under the age of 15 to the show. This is for their own safety as there is cooking equipment in operation on the show floor that could potentially pose a hazard to children. Proof of age and industry involvement may be requested at the door.
How can I attend Fine Food Australia? Is it free?
The easiest way to attend Fine Food Australia is to register online – by registering online you will be able to fast track your entry and save the $35 door charge.
Online registration for the event is free.
Once you register online, you will be sent an email confirmation with a barcode which you can use to print your entry badge onsite. Each visitor is required to complete an individual registration, in order to generate a personalised entry badge. Your badge will give you entry to Fine Food Australia on any of the days during show time.
Visitor registrations will open in 2021. Subscribe here for updates.
Can I register my colleagues too?
Yes, there is the option to register up to 5 additional colleagues during the registration process. Each visitor will receive a unique email confirmation to the email address provided.
Can international visitors attend Fine Food Australia?
All international visitors need to apply for a business visa. The passport which you hold will determine whether you can apply online, or if you need to lodge a paper-based application. Before lodging any application please take note of any travel restrictions that may apply.
Applications need to be made well in advance at the Australian Embassy in your country or in some cases can be made online. For more information visit the Department of Home Affairs website.
Please note that the organisers DO NOT provide visa invitation letters to international visitors.
Can you tell me who is exhibiting?
The exhibitor directory will be available in 2021.
Can students attend?
Students enrolled at a tertiary level or registered apprentices may attend the show if they have the appropriate student identity card. All students will need to register online. Primary and Secondary school students will not be admitted, regardless of any courses they are studying.
Students must be mindful that Fine Food Australia is a business event. Exhibitors are present to engage in business conversations. Please be considerate of their time and of any promotional material available.
Can I bring my children with me?
As this is a business event for those people working in the foodservice, hospitality and retail industries and contractors servicing these industries, we ask visitors to not bring anyone under the age of 15 to the show. This is for their own safety as there is cooking equipment in operation on the show floor that could potentially pose a hazard to children. Proof of age or industry involvement may be requested at the door.
Tertiary students with valid student ID will be admitted. Due to OH&S, prams, strollers and trolleys (ie shopping trolleys) are strictly not permitted at the event. Under no circumstances are any children permitted into the exhibition halls during the setting up and disassembling of the show.
Will I need to bring identification with me?
Yes. Proof of industry involvement may be requested at the registration counters or at the entrance, and can include:
A business card in your name; or
Employee verification on company letterhead; or
Evidence of membership of a relevant professional or industry association.