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Join us at Tyro’s Talking Tech & Business Stage for Fine Food Australia 2025, where you will hear from our industry’s forward-thinking operators, tech innovators, and business leaders as they share practical insights tailored to the real challenges hospitality businesses face daily.
Day One on the Tyro Talking Tech & Business Stage kicks off with Loyalty Reimagined: One Tap to Reward – Unlocking the power of card matching and integrated payments to drive loyalty in hospitality.
On average, only 8% of a business’s loyalty database actually identifies themselves at the point of sale. This means that venues are blind to the buying habits of more than 90% of their engaged loyalty programme customer base.
Impact Data’s Sarah Franklyn, who will be joining Tyro’s Loyalty Reimagined panel says, “This is a huge, missed opportunity for businesses who could be tailoring offers, experiences and new products to existing repeat customers, missing out on so much potential revenue from customers who already love what you’re selling.”
Franklyn says the problem isn’t customer disinterest—it’s friction. “Traditional loyalty programmes rely on customers self-identifying as loyalty members, whether through showing a card, providing membership details, or opening an app. Ensuring loyalty programs are embedded into a business’s existing tech stack is essential.”
For venue operators considering integrated loyalty, the key is starting simple—and leveraging existing technology Franklyn advises. “Businesses really need to explore the existing loyalty programme capabilities of their current POS system and their other existing technology partners.”
“This is where the role of partners such as Tyro is important as they are able to be embedded loyalty into operations with their card linking capability,” she added.
Tyro’s card matching API technology allows businesses to match a customer’s card to their purchases across multiple payment touch points securely, without storing sensitive card numbers or personal information. Purchasing patterns can be attributed to a single customer when they pay via an in-store terminal, QR-code or digital app, without the need to scan their loyalty card.
Tyro’s Acting Head of Sales and Industry Growth, Peta Hulin, explains how Tyro’s card matching links all purchases back to that same card, no matter the payment type, so the merchant has a rich picture of the customer’s spending behaviours and buying patterns.
“It doesn’t matter what method the customer is using to pay – it could be using a digital wallet on their phone, their physical card or paying through a wearable such as a Fitbit. Although these are all different methods of paying, it’s the same card that is loaded across all these different form factors,” Ms Hulin said
Through key partnerships with Shift8, EonX, and Redcat, Tyro’s Card Matching API can be seamlessly embedded into loyalty platforms, enabling ‘one-tap payments and rewards’. This allows businesses to gain a 360-degree view of loyalty members, unlocking deeper customer insights and delivering more engaging, personalised experiences.
A prime example is Australian Venue Co. (AVC), which, in partnership with EonX and Tyro, leveraged card matching technology to enhance customer engagement.
“Early adopters across the industry are reporting significant improvements in customer engagement and data quality,” Hulin said.
“Venues implementing card-matching loyalty systems are seeing increases in repeat visits and transaction values through targeted promotions based on purchase history, with businesses better understanding their customers’ preferences, frequency, and spending patterns.
“Operators are also finding they can use this data to optimise everything from staffing to menu planning, with the ability to predict busy periods and customer patterns providing unprecedented operational insights.”
As the industry continues to evolve, one thing is clear: the future of hospitality loyalty isn’t about better cards or smarter apps. It’s about making great service so seamless that customers can’t imagine going anywhere else.
The punch card era is over. The age of invisible, intelligent loyalty has begun.
Learn more about the future of hospitality loyalty, and much more at the Tyro Talking Tech & Business stage during Fine Food Australia 2025, September 8-11.
Check out the full schedule here.
Tyro’s Tech Hub will also be in full swing at Fine Food 2025 – showcasing Tyro’s partner solutions. Eight of our valued partners will exhibit a range of POS, embedded payments, loyalty and tipping solutions, kiosks, inventory management systems, at table ordering solutions and much more! Tyro partner managers will be there to help answer any questions around integrating with Tyro and highlight our unique partner ecosystem.