Speaker Profile

Joost launched Too Good To Go in the Netherlands in 2017, growing a team of five with 25 business partners, to 50 employees, 6,000 partners, and 2.8m app users within 3 years Joost took on his next challenge in 2021 as the VP Regional Operations, and then Group Chief Commercial Officer in 2022.

As Group CCO, Joost used his expertise to develop and implement Too Good To Go’s global commercial strategy, working across sales excellence, sales enablement, and global business operations, as well as how the organisation addresses the global challenge of food insecurity.

Joost has now made the move to Australia to launch Too Good To Go as the Country Director. Focusing on tackling Australia’s billion dollar food waste problem, Joost and the team are partnering with local brands to bring Too Good To Go’s Surprise Bags to consumers.

Joost previously spent time with Nestlé in the Netherlands, Denmark and Switzerland, and in 2019, received Hotello of the Year, awarded to Dutch Hotel Management Schools alumni for notable contribution to the business world.

He is originally from Rotterdam and likes to spend as much of his free time as possible outdoors with his family exploring Victoria or messing around (and sometimes inventing new dishes) in the kitchen.