Speaker Profile

Will Barton has been the Chief Executive Officer at Gundagai Meat Processors (GMP) since 2014.

GMP was founded in 1974 by the Barton family and forms part of the Barton Group brand, which has a longstanding association with the town of Gundagai dating back to 1874.

During his time at GMP, Will has led a multi-million dollar facility expansion project and secured Tier 2 Export Certification. He is passionate about shaping the future of the industry and has been an active member of various committees including the Sheep Sustainability Steering Group, National Agricultural Labour Advisory Committee and the Objective Measurement Adoption & Commercialisation Committee. He was also part of the Red Meat Memorandum of Understanding Taskforce in 2019.

In 2021, the Barton family established Gundagai Lamb, which is a new and exciting lamb brand, backed by the family’s 100+ years of meat industry experience. Gundagai Lamb will revolutionise the lamb supply chain into the future with innovative approaches to the producer / processor relationship.
Prior to joining GMP as CEO, Will was Director of Agribusiness within CBRE Asia-Pacific, the world’s largest commercial real estate firm. In 2009, Will completed a Bachelor of Applied Science (Valuation) with Honours First Class, at RMIT. His early career was spent in property valuation roles, specialising in agribusiness assets and studying an Associate Degree in Food Science.

Will lives in Gundagai with his wife, Carla, and three children.