Speaker Profile

Sissel has more than 30 years of experience in industry research, economic forecasting and strategic planning in Australia, New Zealand, South East Asia, China Region, the Middle East, and Europe. For the past twenty years, Sissel has specialised in the food & beverage industry, particularly in the Asia Pacific region.
Sissel leads Food Industry Foresight’s extensive work in supply and demand modelling, detailed market sizing, brand valuation, distribution research, competitor analysis, growth prospects as well as tactical and strategic planning for global and national food and beverage providers.
Sissel served on the Board of the Foodservice Suppliers Association Australia (FSAA) for ten years; of which four as the Chair. In 2019, she was inducted into FSAA's Hall of Fame. Sissel is the founder and current Chair of the Australian Foodservice Advocacy Body (AFAB) since 2021.