Roy Sassonkin
Tahina Goods
After moving to Australia from Israel 13 years ago, Chef Roy Sassonkin, the owner of Northcote restaurant Tahina, launched a new business, bringing his most popular dishes to retail and food services across Australia. Specializing in high-quality Middle Eastern goods, including frozen falafels and condiments, Roy’s venture began organically during the COVID-19 pandemic. With dining out off the table, he aimed to provide the community with top-notch ingredients to cook at home. The business has continued to grow, meeting the rising demand for quality health food as more people choose to dine at home.
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