2-5 Sep 2024
MCEC Melbourne

Session Information

11-Sep, 15:00 - 15:45

The No-Lo Revolution: Understanding the Phenomenon of Non-Alcoholic Drinks

The Source Kitchen
ICC Sydney
Level 1 - Lower Exhibition Halls

Non-alcoholic pairings are popping up on restaurant menus. Winemakers, breweries and distilleries are spending big dollars creating their own no and low alcohol tipples, and drinks options for the sober curious are exploding in popularity. Learn about this huge growth market from industry pioneers leading the charge, what a fast-growing audience of customers are looking for, and how to leverage it on your menus.

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