31 AUG - 3 SEP 2026 | Melbourne Convention & Exhibition Centre

The 30% Food Cost Trap: Why Food Cost Isn’t the Number You Think It Is

Sep 01 2026

2:15 PM - 3:00 PM

Food cost percentage has been treated as the holy grail of menu profitability for years, but it can be misleading. In this practical session, we’ll look at yield testing, recipe costing, contribution margin and menu engineering to uncover which dishes are really making money. Using real menu examples, we’ll challenge the idea that a lower food cost always means a better result — and show how the right premium dishes can put more dollars on the bottom line.