31 Aug - 3 Sep 2026 | MCEC Melbourne

Panel Q&A – The Art of Artisanal: Balancing Scale and Craft

Sep 10 2025

12:30 PM - 1:15 PM

Scaling up without losing the soul of the product is one of the greatest challenges facing today’s bakers, chocolatiers, pastry chefs, and gelato makers. This panel brings together three masters of their craft to explore how artisan quality can thrive in a world of larger production.
From redefining what “artisanal” means in today’s market, to balancing creativity with consistency, our panellists will share their journeys from hands-on makers to ingredient specialists who now guide producers worldwide. Expect real-world insights on ingredients, processes, and storytelling that prove higher production doesn’t have to mean lower quality.

Whether you’re a small business looking to grow or a producer aiming to elevate your range, this session will inspire you to see scale not as a compromise, but as an opportunity for innovation.