Export Connect, in partnership with Investment NSW, hosted two free, pre-show workshops giving attendees practical insights, expert advice, and direct networking opportunities with key buyers and exporters.
Export Connect’s market-specific workshops draw on content developed from over 170 market insights projects across 20 markets in the past two and a half years. The sessions incorporate case studies from recent clients and leverage Najib’s export experience to provide practical, real-world examples. Topics include emerging market and category trends, channel insights, market access requirements, USP articulation, and market entry strategies.
This workshop featured Cinnamon Lab, a functional foods and dietary supplements distributor in South Korea; Lulu Hypermarket, a prominent retailer in the Middle East; and Olympia Industries, a major distributor in India. During the session, businesses gained valuable, up-to-the-minute insights from the buyers through a facilitated Q&A on consumer, channel and category trends in their markets, and learned what buyers seek in a supplier and how to effectively work with them.
This workshop featured NSW exporters Chief Nutrition, Luca Ciano, and RBK Nutraceuticals as they shared practical advice on market selection, market entry and export pricing strategies, along with the opportunities and challenges they were facing in priority export markets.
