Peru: The World’s Superfood Pantry
There are two key trends that are driving the increasing role that Peruvian food & beverages will play in Australian lives going forward. Firstly, it has become increasingly apparent that diet is inextricably linked to human health, wellbeing, productivity & longevity. Secondly, in a globalised food and beverage landscape, importers, wholesalers, retailers & consumers have easier access to the global offering of diverse products that are unique to specific regions. This awareness coupled with increased access will allow Australians to harness the health benefits of Peru’s ancient superfoods.
Australia has been proactive in the pursuit of strategic trade partners and the negotiation of key free trade agreements. The Peru-Australia Free Trade Agreement was signed in February and is expected to come into force towards the end of this year. PAFTA will eliminate more than 99% of tariffs within 5 years of entry into force, helping substantially boost the $590 million dollars of existing trade. 2018 has been defined by many new developments in bilateral relations, including the opening of the Trade Commission of Peru. The Sydney office has the primary function of promoting Peru’s exportable offer in Australia. In addition, the Trade Commission can assist with B2B matchmaking and provide information for those commencing or continuing business with Peru – it is an opportune time to discover what Peru has to offer!
Peru has been labelled the world’s superfood pantry. Superfoods, according to Peruvian dietician, Manuel Villacorta, are best defined as, “hardworking functional foods that far surpass basic nutritional content. They are, quite simply, the cleanest, most powerful, antioxidant-rich, phytonutrient-rich and anti-aging foods available anywhere. And most of these nutrient-rich ingredients happen to come from South America, and more specifically Peru.”
Key superfoods include:
To find out more about Peruvian superfoods come visit stand D10 and check out the video below!
Emily Barton is a passionate promoter of Peruvian superfoods. She currently works at the Trade Commission of Peru in Sydney.