Shoppers turn to supermarkets for seafood

May 22, 2015

By Retail World

After chicken and beef, fish/seafood is the third most commonly eaten meat in Australia, consumed by 57 per cent of the population and purchased by one quarter of Australian grocery-buyers in an average seven days, according to Roy Morgan Research.

While supermarkets are by far the most popular place to buy fresh seafood, specialty retailers (such as markets and other fresh fish shops) also attract their fair share of shoppers, especially in capital cities.

Last year, 66 per cent of country-based grocery-buyers surveyed who bought fresh seafood did so at a supermarket, compared with 53 per cent of their city-dwelling counterparts. In contrast, a greater proportion of city-based seafood shoppers bought fish at markets (12 per cent versus six per cent) or other fresh fish shops (31 per cent versus 25 per cent).

Victorian grocery buyers are the country’s most prolific fresh-seafood shoppers, with 26 per cent of respondents purchasing it in an average seven days, just ahead of NSW (25 per cent) and Western Australia (23 per cent).

Nineteen per cent of Victorians surveyed who buy fresh seafood purchase it from a market – a much higher proportion than in other states (at nine per cent of respondents, South Australians are a distant second). Meanwhile, West Australian seafood shoppers are the likeliest to make their purchase at supermarkets (69 per cent), just ahead of Queenslanders (66 per cent).

People who buy their seafood at a market tend to spend more (an average outlay of $35 in any given seven days) than those who get it from some other fresh fish shop ($27) or at a supermarket ($19).


This article is written by our media partner,Retail World.

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