With consumers increasingly demanding sustainability, how do we meet that need in a meaningful way that can also bring about increased loyalty and trust? With so much clutter and confusion, how do we cut through the noise? The Marine Stewardship Council, an international non-profit, and its partners, discuss how secure supply chains verified with DNA testing combined with simple but effective messaging can be part of the solution.

Anne Gabriel

Marine Stewardship Council

Robert Morales

CHEFIN

Heidi Walker

Walker Seafoods Australia

Julian Halfacree

Foodlink Australia

James Whittaker

Coles