Simon Crowe
Grilld
Simon Crowe is a prominent Australian entrepreneur, best known as the founder and Managing Director of Grill'd, a popular healthy burger chain, and the owner of Koko Black, a premium chocolate brand.
Simon Crowe's entrepreneurial journey began in 2004 when he opened the first Grill'd restaurant in Hawthorn, Melbourne. His passion for high-quality, nutritionally rich food has driven the rapid expansion of Grill'd, now with 172 locations in Australia and internationally. Crowe’s vision for Grill’d aims to challenge the common belief that burgers cannot be healthy.
Crowe transformed the food and drink sector by implementing innovative and award-winning sustainability initiatives, such as the Gamechanger, which is the world’s most eco-friendly burger patty.
Crowe's care and support for the communities where the company operates is demonstrated through Grill'd’s Local Matters program, which has generated more than $7 million for local communities and charitable organisations.
Simon Crowe's business acumen was further demonstrated in 2016 when he acquired Koko Black, recognising its potential as a sophisticated, artisanal chocolate brand. Under his leadership, Koko Black has evolved into a contemporary Australian boutique known for its innovative products and collaborations with other premium brands.
Crowe has established a strong reputation as one of Australia's most innovative and forward-looking business leaders due to his entrepreneurial vision. His keen business acumen and dedication to creating brands that resonate with consumers are evident in his success in scaling and innovating within both Grill’d and Koko Black.