Session Information
2-Sep, 13:00 - 13:45
Palette to Plate: The Neuroscience of Food, Menu & Experience Design
Talking Tech
Can a simple choice of font initiate a sweet craving?
Can the way we edit food photography turn on hunger in the viewer?
How much influence does storytelling have on our purchasing power?
The saying goes that we eat with our eyes first, yet the reality is far more fascinating: it's the lightning-fast neural connections within our brains that brings this truth to life.
In this presentation, we delve into the realm of neuromarketing within the food, beverage and hospitality industries, uncovering strategies to harness the power of neural connections to positively influence consumers, shaping their experiences and perceptions of your brand.
By examining emerging trends and enduring shifts in consumer behaviour, we explore how brand marketing can be optimised and audience attention retained.
We'll demonstrate the intricate dynamics of written and physical storytelling, examining their profound impact on consumer perception and behaviour. Additionally, we'll take a look at the art and science behind menu design, uncovering techniques to encourage higher average expenditures, memorability, and brand value.
