Session Information
3-Sep, 15:30 - 16:15
Hospitality Data – Marketing Masterclass
Talking Tech
How to use the data that your business already creates to turn first time visitors into loyal regulars.
1. Knowing the challenges - economics, no more third-party data, tougher regulations and more data than ever
2. Understanding the data you already have - first-party behavioural data hidden in your business systems, hands free tools, the data a customer tells you about themselves
3. Building impactful customer journeys that stand out from the crowd - welcome & onboard, engage, surprise & delight, retain & tell your story
4. How to stand out from the crowd
5. Our best tips for capturing and using your data to turn your customers into regulars
