8-11 Sep 2025
ICC Sydney

Session Information

4-Sep, 10:30 - 11:15

AI vs Traditional Marketing – How to Market in 2024

Talking Tech

Understand the key differences and benefits of AI-driven versus traditional marketing strategies in the food and wine industry.

Identify practical ways to integrate AI into marketing efforts without losing the personal engagement crucial to the industry.

Learn how to leverage AI technologies to enhance brand visibility, customer engagement, and sales, specifically within the Australian market context.

Gain insights into real-world examples of successful AI marketing applications and how they compare to traditional methods.
Develop strategies for effectively combining AI and traditional marketing to create a cohesive, impactful marketing approach for 2024 and beyond.


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