6-9 Sep 2021

Online Product Directory


Your Year-Round Digital Exposure


We are excited to announce the launch of a brand-new digital Product Directory Platform for Fine Food, transforming from just a physical event into an online business-to-business resource package, 365 days a year. Visitors will be able to browse through your product listings, engage with your brand through content and give you brand reach and recognition to our 92,000+ database.

With over 36 years in market, Fine Food Australia has grown and captured a loyal foodservice, hospitality, retail and distributor audience of the food industry engaged with the brand, and we want to help you connect with them through our online product directory.

Fine Food Australia’s digital reach is far beyond those who walk through our doors. This includes interstate and international buyers who might not be able to travel to attend the event each year.

Your digital presence gives you the opportunity to reach this active online audience beyond the event attendees.

Product Directory

Think of this as your online exhibition space. Profile your business, list your individual products or brands, and attract buyers who are looking to upgrade their menu offering, their ranging or their equipment. Highlight your best sellers, promote your specials and launch new products. The directory is a self-service portal where you are in full control and can update as you wish.


The Fine Food Australia website attracted over 133,000 users in the 2019 calendar year, the social channels are growing and our external digital reach through third-party sites keep driving traffic to our website.

Standard Subscription Inclusions

Dedicated Online Profile

Introduce your business, your unique selling points, certifications or even awards to capture the attention of buyers with your profile space. Include more information on seasonal specials, new launches, or link to new promotion collateral. Your profile space includes your logo, a dedicated banner, contact details, links to your website and social media channels.

Product Spots

Upload up to six products with your standard subscription. This could be individual products you want to highlight or a product range to showcase the breadth of your business. Feature any three products as your highlights and edit these at any time. Each product includes an image and description field.

Your listing is designed to be discovered by buyers as they browse through the directory looking for specific categories. Buyers can search by a free text field that picks up keywords from your profile and product descriptions, or through category filters.

You can complete your Product Directory listing and complete payment via the web portal, a tax invoice will then be issued to you by our accounts department.


Want a bit more exposure?

There are two upgrade options for your listing.

  • Unlimited Product Spots:
    Have more than 6 products? Upgrade your subscription to unlimited product spots and showcase all of your products, brands or ranges. This can be upgraded via the portal once your standard subscription payment has been confirmed.


  • Featured Company Listing:
    Want to drive more traffic to your profile? Upgrade your listing to appear as a Featured Company on the Product Directory landing page. Contact your Client Manager to upgrade your listing.

Where to next

Get Involved

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Exhibitor Enquiry

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