2-5 Sep 2024
MCEC Melbourne

Digital Opportunities

More than an event - expand your brand reach and grow profits 365 days a year via Fine Food’s digital platforms, with endless opportunities including website, email, editorial, and the Product Directory.


As the nation’s leading platform dedicated to all thing’s food, Fine Food extends beyond a yearly event to regular digital communications and Australia’s largest online B2B food network. Connecting you with a combined online community of over 89,000 food industry professionals!

With rapidly changing consumer demands in response to global challenges, the market has shifted. Fine Food remains a digital nexus for those looking to promote their latest offerings.

Tailor your package


Put your brand in the inbox of 64,000+ food professionals
Be seen by over 133,000 online viewers
Connect with a bespoke audience based on your needs
Cut through the noise with premier website exposure
Can't find what you want? We will tailor a package for you


Exhibition Leaderboard Banner

For premium exposure, this leaderboard offers branding on the top visited pages of the Fine Food Australia Exhibition site section of the website.
Your banner will appear as 1 of up to 3 banners prominently displayed on the home page as well as various inner pages throughout the exhibition section of the Fine Food Australia website.

News & Directory Leaderboard Banner

Feature your brand in a leaderboard advertising spot over the home page and several inner pages across the News & Directory sections of the Fine Food Australia website.
Maximum 3 advertisers, run of site.

Solus eDM

Send your message without interruption to our Fine Food database via a dedicated eDM blast. Include your branding top and tailed in a Fine Food header and footer.
BESPOKE AUDIENCE: This opportunity includes the option to create a bespoke audience to send the eDM
to through segmenting based on your brand’s needs.
Maximum of 4 available per year (not available between Jul 21 & Sep 21).

eDM Advertising

eDM Product Directory Highlight Inclusion

Feature your product in one of our regular eDM blasts with your chosen imagery accompanied by a 30 word description targeted to your specific audience, driving traffic and enquiries to your profile.
Limited to those with a product directory listing only.
Maximum of 6 advertisers per eDM.

eDM Leaderboard Banner

Feature your leaderboard banner advertisement in one of our regular eDM blasts, linking back to your directory profile or preferred url.
Maximum 2 advertisers per issue.


Featured Exhibitor

Have your exhibitor profile pinned at the top of the exhibitor directory page on our website, ensuring your company is the first visitors will see when browsing the page.
Maximum of 3.

Featured Product

Maximise your exposure by featuring one of the products you will be showcasing at the expo, where it will be pinned and highlighted at the top of the directory page.
Maximum of 3.

Editorial Sponsorship

Bespoke Company Spotlight Article

Share your story or idea with us and we will work with our dedicated journalist to curate an article to truly highlight your brand. This article will be hosted on the Fine Food Australia News site, distributed through a scheduled eDM blast, and featured in a social post.
Maximum of 2 available per month.

Sponsored Article Post

Curate an editorial article highlighting your business and/or product to be distributed through a number of our digital channels. Your article will be hosted on the Fine Food Australia News site, distributed through a scheduled eDM blast, and featured in a social post.
Article to be supplied by sponsor subject to Fine Food Australia’s editorial checks.

Trending Article Spot

Be the first thing website viewers see when they head to the News section on our website. Have your article pinned to the top of the News home page for maximum exposure.
Maximum of 4 articles per month. Limited to those who book Bespoke Company Spotlight or Sponsored Article Spot.

Where to next

Get Involved

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Audience Overview

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