Domino’s Go Natural with Nex Gen Soft Drink Range

Jul 8, 2017

A few months ago, Domino’s trialed a sugar free soft drink range in New South Wales and have since launched their range nationally.

Written by Open House Magazine.

With consumers thirsty for change, Domino’s and Australian start-up Nexba have launched the largest range of all natural soft drinks available from an Australian fast food company.

The launch of the Next Gen sugar-free range is the largest by an Australian QSR and follows a number of steps that Domino’s has taken in creating a menu that’s better for customers; and is free from preservatives, artificial colours and artificial flavours.

The companies launched Next Gen last month, a delicious sugar free soft drink range for consumers, which was initially trialled in New South Wales.

The Next Gen sugar-free range is free from preservatives, artificial colours and artificial flavours.

“We know our customers want choice; they want to consume items that are better for them, which is why we launched the Next Gen range because they contain zero sugar and nothing artificial,” said Australia/New Zealand CEO Nick Knight.

“There is an appetite for product choice like this; in testing, Next Gen sold on par with our existing soft drink range, so we are very excited to launch this in our New South Wales market.

“It has been our dream for the past two years to make our entire menu preservative free and we are so close to completing this as 96 per cent of our menu now has no artificial colours, flavours and preservatives and the launch of Next Gen is the next step in this process.”

Open House Magazine

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