Flavour of November: Anywhere and Anytime
With the booming popularity of food delivery services such as Deliveroo, Foodora and UberEATS, it’s becoming more and more clear that consumers now want the best of both worlds – convenience and quality – and it’s disrupting the industry around the country.
So what does this mean for your business, and why is it worth taking your food to the customer?
Your Customers Want It
Society is becoming more time-poor than ever, and that means there’s an increasing number of people who are less likely to sit at a restaurant and wait for their meal – not necessarily because they don’t want to, but because they just don’t have the time. Due to the lack of time suffered by many, there is a large group of people who would rather have restaurant quality food delivered, while they veg out with Netflix! Data from the ABS reflects this, with household weekly spending on meals not cooked at home jumping 55% since 1984.1
Despite the increase in home delivery, people are steering away from traditional fast foods – they’re craving quality, and they are willing to pay for it. You might have customers who absolutely love your food, but perhaps don’t have the time to stop by as much as they would like. Offering food delivery is a fantastic way to keep connected, satisfy demand and boost customer loyalty.
Expand Your Reach
Delivering your food expands your reach beyond the four walls of your restaurant – but the extent of this reach depends on the size of your team. If you have a couple of delivery drivers, you will be able to reach far less suburbs than a huge network of bicycle couriers all around the city.
The beauty of food delivery services is that their networks are usually established – and expansive – meaning they can offer significantly more reach than you could create all on your own. And if you’ve got a solid offering, this can mean new customers.
It’s Less Risky
There are other conveniences offered by the likes of Deliveroo and Foodora. One of the most pertinent is the mitigation of risk – if you partner with an established service rather than embarking on your own food delivery endeavor, then you won’t have invested in the costly staff, transport and the systems required to support it. While you usually pay ten to fifteen percent commission on orders made through these food delivery services, it’s a fantastic way to dip your toe into the market and see if the delivery model will work for your business – and it could result in a very positive and significant impact on your bottom line.