27-29 Oct 2020


2020 Event Update

Fine Food Australia is confirmed to run on 27-29 October 2020 at the Melbourne Convention & Exhibition Centre (MCEC) and will play an even more important role in the marketplace than normal. At the end of what will be months of quiet business and social distancing, Fine Food Australia brings an opportunity to reconnect the industry, providing business opportunities, growth and innovation for tomorrow. The Southern Hemisphere’s largest food trade event will be in a different format to normal, offering new zones, exhibitors and areas of business to truly ignite and facilitate thriving business, while in the safest measures possible.   

Fine Food Australia will of course look different this year. We have developed advanced health and safety protocols that consider the respective Covid-19 situation and are based on WHO and the Australian Government Department of Health guidelines.  The venues we host our events in are flexibly designed to structure and steer our audiences safely on their entire journey. Our highest priority as event organisers is the safety of our exhibitors, visitors, speakers, contractors and staff and we are ensuring a successful and profitable event for all, giving you the confidence to maintain social distancing whilst conducting business safely with new connections. There are many scenarios being investigated, and we are carefully preparing alongside Government personnel and risk assessment professionals.  

Activities such as enhanced cleaning and sanitisation across all public areas, digitisation of badges and marketing collateral, touch-free registration and check in, flow management to ensure capacity is carefully adhered to, extended hours and entry conditions including temperature checking and sanitisation. We are working with all our suppliers in the background to ensure that we maintain a safe environment for all, with no added effort for those visiting our event.     

Our B2B events have always been held in a safe and secure environment. Our utmost aim is to protect the communities we serve and our providers and employees from any risks. We are constantly reviewing our health protection activities, public health messaging, hygiene and medical control measures to ensure we are up to date, robust and vigilant. This is our number one priority.  

Diversified Communications has been responding to public safety situations for many years and has an effective crisis management protocol in place for COVID19. Our full safety procedure can be viewed here.    

With that being said, we are continuing to plan the very best event possible for you and look forward to seeing you at Fine Food Australia: The ReBoot Edition.  

COVID-19 is a respiratory disease spread from person to person, not a foodborne disease. In line with the World Health Organisation (WHO), Food Standards Australia New Zealand (FSANZ) advises there is currently no evidence that COVID-19 is transmitted through the consumption of food or beverages, or through contact with food packaging materials.  

There will be continued rigorous adherence to ISO and HACCP food safety management standards within all culinary services and food sampling. The FSANZ Food Standards Code requires food businesses to take all practicable steps to prevent contamination of food production and service areas. To discuss your specific requirements, please contact your Client Manager for further details. 

You don’t need to do anything further, your Client Manager will be in contact with you to discuss options with you regarding your booking, stand number, important dates etc.

If these options do not suit, you have the option to roll your booking over to Fine Food Australia Sydney 2021.  

Foodservice is the core of what we do, and understandably this segment is under immense pressure after so many months of quiet business. For this reason, we have launched a new digital content destination dedicated to your hospitality needs: Hospitality Unites. Our goal, to provide you with the tools and solutions you need to successfully operate in a COVID-19 impacted world. An initiative of Fine Food Australia, we are committed to providing great content to you, for free. We are inspired by the innovation we have already seen, and we want to bring you even more inspiration and practical advice to help you on the road to recovery. Visit us to find out more.

Please contact Minnie Constan to discuss your options.

Due to COVID-19, Australia is currently closed to international travellers apart from specific exemptions which can be found here: https://covid19.homeaffairs.gov.au/coming-australia. At this stage, there has been no timeframe of when these restrictions will be lifted by the Government.  

We are currently in the process of adding additional digital options to our 2020 event which will allow you to access products straight from the show floor, anywhere in the world. Stay tuned for more on this and how you can reboot your business through Fine Food Australia 2020, remotely.  

We would like to thank you for your continued support of Fine Food Australia and hope to see you online soon, and in person Sydney in September 2021. 

6 – 9 September 2021 at the ICC Sydney.

We understand that each company has their own preference and circumstances for exhibiting at Fine Food Australia each year. However, we would like to stress the importance and the relevance of being seen at Fine Food Australia: The ReBoot Edition in 2020. We are perceived by the industry as the event that must run to reconnect and reignite business within the industry; being a part of this will bring brand recognition for years to come.  

For discuss further options and bookings for Sydney 2021, please contact your Client Manager.  

We are excited to announce a launch of a brand-new digital Directory Platform for Fine Food Australia,  transforming Fine Food from a physical event into an online business-to-business resource package, 365 days a year. Visitors will be able to browse through your product listings, engage with your brand through content to give you brand reach and recognition to our 92,000+ database. We’re excited to have you on board this new platform as loyal exhibitors of Fine Food Australia for an exclusive listing for 6 months. 

We are also launching an onsite meeting matching system. This matching system will allow visitors to make meetings with the exhibitors that they are most keen to do business with, in one dedicated Fine Food Appointment Diary. These pre-scheduled meetings will provide more opportunities to conduct real business onsite, by matching you with visitors who are specifically after most fit your business needs. It will also help you plan your day and deliver more ROI back to your business. 

This is a scam and you should ignore them. Fine Food Australia operates under strict data privacy laws, and we do not share our visitor or any other internal data with unauthorised third parties.   

Any communication you may receive offering you to rent/buy or download our visitor or exhibitor contacts is a scam and should be deleted. We are currently exploring legal avenues to shut down these practices.  


March 3rd 2020 Update

COVID-19 Coronavirus: information for our customers

As we prepare for another successful edition of Fine Food Australia, we understand that you might have questions about the 2020 event as it relates to COVID-19. In following the advice from the Australian Department of Health and the World Health Organisation, the organisers of Fine Food Australia (Diversified Communications Australia) continue to monitor the current situation daily regarding the outbreak of COVID-19 and we confirm that Fine Food 2020 will proceed as planned.

Customers who wish to participate in our events and who are not impacted by travel restrictions are free to do so. Travel advice and entry guidelines varies from country to country and our event attendees are encouraged to check the latest travel advice before making arrangements. Our policies reflect the travel restrictions and guidelines of the Australian government.

We have additional precautionary measures in place, including enhanced cleaning and sanitization across all public areas and customer touchpoints in the show and we are constantly reviewing our health protection activities, public health messaging, hygiene and medical control measures.

We will remain vigilant and continue to monitor the situation and respond appropriately to protect the health and safety of our exhibitors, visitors and staff. This is our number one priority.

Diversified Communications has been responding to public safety situations for many years and has an effective crisis management protocol in place. Our team has taken extra precautions this year with vigilance around hand sanitation and respiratory hygiene to ensure your health and safety, and this is outlined in the section below. We have great confidence in our partnerships with the cities and local authorities where our events take place. As this is evolving, we will continue to provide regular updates as and when they become available and will continue to take precautions as recommended by relevant state and federal authorities.

With that being said, we are continuing to plan the very best event possible for you and look forward to seeing you at Fine Food 2020.

We strongly urge our exhibitors and visitors to refer to the guidelines and protocols as suggested by The Australian Department of Health and the World Health Organisation regarding the virus.

With over 1,000 exhibitors, and more than 20,000 visitors, Fine Food Australia is the country’s largest trade exhibition for the foodservice, hospitality and retail industries. The event presents new and innovative products from around Australia and from over 60 countries internationally, as well as live demonstrations, masterclasses and industry recognised competitions.


The show runs every year and alternates between Sydney and Melbourne each September.

Our When & Where page has all the information you need. Click here

Fine Food Australia is a trade only event for professionals working in the foodservice, hospitality and retail industries. As this is a business event for those people working in the industry, we ask visitors not to bring anyone under the age of 15 to the show. This is for their own safety as there is cooking equipment in operation on the show floor that could potentially pose a hazard to children. Proof of age and industry involvement may be requested at the door.

The easiest way to attend Fine Food Australia is to register online – by registering online you will be able to fast track your entry and save the $35 door charge.


Online registration for the event is free.


Once you register online, you will be sent an email confirmation with a barcode which you can use to print your entry badge onsite. Each visitor is required to complete an individual registration, in order to generate a personalised entry badge. Your badge will give you entry to Fine Food Australia on any of the days during show time.

Yes, there is the option to register up to 5 additional colleagues during the registration process. Each visitor will receive a unique email confirmation to the email address provided.

Most international visitors will require a Visa to enter Australia. Applications need to be made well in advance at the Australian Consulate in your own country or in some cases can be made online. It is not our company policy to provide invitation letters to visitors wishing to attend our shows. For more information on applying for a Visa visit the Department of Immigration website.

Please refer to the Exhibitor Directory for the most up to date list of exhibitors signed up.

Students enrolled at a tertiary level or registered apprentices may attend the show if they have the appropriate student identity card. All students will need to register online. Primary and Secondary school students will not be admitted, regardless of any courses they are studying.


Students must be mindful that Fine Food Australia is a business event. Exhibitors are present to engage in business conversations. Please be considerate of their time and of any promotional material available.

As this is a business event for those people working in the foodservice, hospitality and retail industries and contractors servicing these industries, we ask visitors to not bring anyone under the age of 15 to the show.  This is for their own safety as there is cooking equipment in operation on the show floor that could potentially pose a hazard to children. Proof of age or industry involvement may be requested at the door.


Tertiary students with valid student ID will be admitted. Due to OH&S, prams, strollers and trolleys (ie shopping trolleys) are strictly not permitted at the event. Under no circumstances are any children permitted into the exhibition halls during the setting up and disassembling of the show.

Yes. Proof of industry involvement may be requested at the registration counters or at the entrance, and can include:

A business card in your name; or
Employee verification on company letterhead; or
Evidence of membership of a relevant professional or industry association.

To find out more about exhibiting at Fine Food Australia, contact our Sales Team today.

Exhibitor badges can be ordered through the Online Exhibitor Manual. Please contact your stand coordinator for log in details.


If you require any assistance, please contact us.

Where to next

About the Show

Read more

Contact Us

Read more
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now